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July 31, 2012

Buy 100% pure okinawan coral calcium online without prescription, “Hamudeh DVD” has become a household name in Amman. You can tell who’s been to Hamudeh by the stack of thin DVD cases and unlabeled discs that nest by their television sets. For many, trips to the pirated DVD store have become weekend staples. 100% pure okinawan coral calcium overnight delivery, Any stigma that might have existed against buying pirated DVDs has left no trace on the eager customers that file in and out of Hamudeh on any given day. This Ramadan, the chain will doubtless enjoy increased business as fasters look for something to keep their minds occupied as they wait for the dusk prayer.

At first, Hamudeh was nothing more than a downtown kiosk, then it expanded to include a store in a nearby building, buy 100% pure okinawan coral calcium online without prescription. Instead of hiding in a back alley like most sellers of pirated DVDs, Hamudeh has a large black sign that hangs proudly atop the storefront, 100% pure okinawan coral calcium vendors. Inside the store, DVDs line the shelves from floor to ceiling where they are barely held together by thick rubber bands. It is how I would imagine Scorsese’s closet to look. 100% pure okinawan coral calcium in australia, There is a system to the disorder, but only the people working there truly understand it. Buy 100% pure okinawan coral calcium online without prescription, “New movies by the door, comedies at the back wall, Arabic movies to the right, and kids movies by the checkout,” says one of the men working there during my visit. The vendors have the entire collection catalogued in their memories. It almost seems that every DVD in the world is available for purchase here, from Apocalypse Now to the Lion King, buy cheap 100% pure okinawan coral calcium internet.

At the start of each movie, the owners have shamelessly inserted a commercial for Hamudeh that usually runs right up to anti-pirating ads. The movies are subtitled in badly translated Arabic, 100% pure okinawan coral calcium canada, and every few minutes a warning appears: “This is a private screening copy not for commercial use”.

Hamudeh isn’t the only pirated DVD store in the city, but it is the most successful, buy 100% pure okinawan coral calcium online without prescription. Nine times out of ten, the DVDs are of the same quality as those bought legally. Their releases are timed perfectly, and the clerks are crafty salesmen, order discount 100% pure okinawan coral calcium online. Walking out of the store empty handed is nearly impossible as a movie sells for just over one euro. Hamudeh has discovered a winning formula: cheaper than Apple TV, newer than Netflicks, Cheap 100% pure okinawan coral calcium overnight delivery, more private than the cinema, plus you get to keep the movie. Buy 100% pure okinawan coral calcium online without prescription, The return policy is unreal. Imply that a certain movie wasn’t clear and the storeowners will replace it for you or give you another film without question or hesitation.

Hamudeh has always been popular, but took a leap about five years ago when it opened a store – a hole in the wall – in Abdoun, 100% pure okinawan coral calcium purchase, the upper class neighborhood of Amman. Prices were adjusted for the new clientele from from 1 to 1.25 Jordanian dinars. Someone at Hamudeh caught wind of the addictiveness of American TV shows. Overnight, it became the latest trend to watch American sitcoms and hold movie nights, buy 100% pure okinawan coral calcium online without prescription. 100% pure okinawan coral calcium bangkok, Today, Ammanis young and old flock to get their fix of “Greys Anatomy” or “Game of Thrones” hot off the burner.

I went to the original store one weekend to try and understand how Hamudeh routinely releases blockbusters like “Spiderman” weeks before they premier in the United States. At first, the man inside was friendly, find no rx 100% pure okinawan coral calcium. We talked as I browsed the DVDs. Buy 100% pure okinawan coral calcium online without prescription, “So, which one of you is Hamudeh?” I tried to casually slip in. He froze up. “We’re all Hamudeh, Cheap price 100% pure okinawan coral calcium, what’s it to you?” he replied, as if he was on the set of The Godfather. I asked him how many DVD’s they sell in a year. “Sorry all numbers are confidential,” he continued, find cheap 100% pure okinawan coral calcium, “we can’t let the competition in on our sources.”

Hamudeh has had some notorious run-ins with the police. The operation survives in a legal and ethical grey area, buy 100% pure okinawan coral calcium online without prescription. Back in 2010, there were rumors of a “porn closet” hidden behind a trap-door shelf. 100% pure okinawan coral calcium online cheap, Both branches mysteriously shut down for two weeks and people suspected that they had gone too far, but the next week, Hamudeh was back in business, albeit porn free. After several closures and re-openings, canadian pharmacy 100% pure okinawan coral calcium, the Royal Film Commission (RFC) gave up fighting the store and made a compromise. Hamudeh would be allowed to sell foreign films without being closed down but nothing locally produced. Buy 100% pure okinawan coral calcium online without prescription, Official copyright laws in Jordan forbid piracy, and threaten fines of up to JOD 6000 and three months to three years in prison, but the staff at Hamudeh seems relatively laid back. Rumor has it that one of their business partners is high up in the government, 100% pure okinawan coral calcium australia, and that this person deters the police with their influence. Filmmakers at the RFC remain suspicious and guard copies of their films thoroughly.

Ethical or not, the store has introduced an entire segment of society to a steady stream of movies and shows, making a film enthusiast out of the average Jo, 100% pure okinawan coral calcium no rx required. Three years ago, Brad Pitt and Angelina Jolie were in Jordan and decided to go for a walk with their kids down Amman’s Rainbow Street. Immediately, they were recognized, photographed, and followed by makeshift paparazzi, buy 100% pure okinawan coral calcium online without prescription. In a similar way, Buy cheap 100% pure okinawan coral calcium online, pictures of Ben Affleck visiting downtown Amman went viral. Maybe – and this might be a bit of a stretch – Hamudeh has sped up the process of globalization in the Hashemite capital. Last year at Cannes, the French pay television channel Canal+ won the Grand Prix for advertising. The humorous commercial featured a bear rug positioned in front of a television, cheap 100% pure okinawan coral calcium no rx. Buy 100% pure okinawan coral calcium online without prescription, Inspired by all the movies he saw, the bear become a film director, a temperamental one sporting a thick French accent. The selling point was that “the more you watch Canal+, the more you love cinema”. To a large extent, 100% pure okinawan coral calcium pill, this is true. People become film lovers by watching films, and Hamudeh has allowed a lot of people to watch a lot of films.

Proof of this fresh appreciation is found in the people who work at Hamudeh. I asked a clerk what his favorite film was, and his response surprised me, buy 100% pure okinawan coral calcium online without prescription. “Legends of the Fall, order 100% pure okinawan coral calcium online,” he said, “Brad Pitt is at his best, and Hopkins is, of course, a master.” I found that almost everyone working there has a true love for cinema.

One ex Hamudeh employee now works at the RFC’s film library. Thaer Kashour was discovered by the employees of the RFC and promptly hired. His job was to address the historical gaps in the RFC’s film library. Buy 100% pure okinawan coral calcium online without prescription, He is known not as the librarian, but as “the library”. Speaking to Thaer about films is like speaking to a living incarnation of the Internet Movie Database. He can list the films of any actor by release year and discuss them in detail. He is a product of the Hamudeh effect.

Jordan has a young, booming film industry. In 2007, the first local feature film “Captain Abu Raed” premiered in cinemas around the region and went on to win awards at several major film festivals including Sundance, buy 100% pure okinawan coral calcium online without prescription. Since then, there have been several international features shot in the country, including parts of Transformers II and Prometheus. More interesting local films are now in production or post-production. A partner of the University of South California Film School, The Red Sea Institute for the Cinematic Arts (RSICA) opened in 2008 and continues to be the first MFA program for the cinematic arts in the Middle East and North Africa region.

As Jordan prepares itself to compete on the international film scene, the government has an obligation to protect its artists, which means that pirating operations like Hamudeh should be brought to a halt. I support that, but I will nonetheless be sentimental to see Hamudeh close down. The backstreet venture saw Jordanians from a young audience to seasoned film buffs.

Nasser Kalaji

Closing down IS NOT something that the govt should be doing, one can download the videos and TV shows the moment they are released abroad, what do we achieve by closing them down? Nothing, We just take away a source of income for a lot of people , while people will continue to watch and download for free, so its not like a person who buys from Hammoudeh is going to turn around and spend 20 jods or so on a DVD .

To protect local productions, a deal could be done with places like Hamoudeh where the distribution companies sit down and do deals with them, pay us an x amount of money and sell all that you want. its not like a film is going to make it or break it depending on the local sales of the DVD.
Munir

Nasser, you said “its not like a person who buys from Hammoudeh is going to turn around and spend 20 jods or so on a DVD”. This is exactly my point, Hamudeh has made these films accessible to a lot of people, but now that our film industry is on its feet and releasing incredible films like “When Monaliza Smiled” (http://www.7iber.com/2012/07/when-monaliza-smiled-and-we-smiled-back/), the producers, directors, actors, and crews of those films should have their work protected by the government and be able to make royalties on their work. This is a standard part of copyright law. I would, however, like to show you a comment received form Nadine Toukan, the Executive Producer of “When Monaliza Smiled:

“A few months ago the RFC asked me to run a workshop session at one of their regional film programs funded by the EU. I offered to hold a session on reinventing distribution in the context of local markets like Jordan and similar markets in the region. A big part of the discussion revolved around the Hamudeh model and if/how filmmakers and producers could make use of this to their and the audience’s advantage, especially in markets like Jordan where cinemas only exist in affluent parts of the capital Amman. Hamudeh, by the way, is willing to do a legit deal with local copyright owners where he will buy your film on DVD to sell on his shelf at the still feasible JD1 tag. Of course tracking such sales remains illusive as he may very well buy a small quantity and simply make more copies himself to sell without claiming them to you. OK, it’s quasi legit.”

So what you were talking about is exactly what filmmakers are considering.
Nasser Kalaji

that was not exactly your point when you ended the article with

“which means that pirating operations like Hamudeh should be brought to a halt. I support that, but I will nonetheless be sentimental to see Hamudeh close down.”

Munir

It is when you dont take the quote out of context “As Jordan prepares itself to compete on the international film scene, the government has an obligation to protect its artists, which means that pirating operations like Hamudeh should be brought to a halt. I support that, but I will nonetheless be sentimental to see Hamudeh close down. The backstreet venture saw Jordanians from a young audience to seasoned film buffs.”

Tarawnah

A few thing to note:

1) Piracy is dictated by the law, and most of those laws are part of international agreements Jordan is signatory to, including its entrance in to the WTO in the early 2000′s. The IP clauses are ones the government has constantly asked for time extensions on. This is partly due to the very, very limited resources at the disposal of the National Library to carry out the law. They’re the ones in charge. This also explains while you’ll frequently see policeman buying DVDs from Hammudah.

2) Hammudah is a bit exaggerated. They did help institutionalize the DVD scene – taking it from street corners to an actual physical location. They did also bring about the rise of independent films and that was mostly due to them fulfilling a supply for a demand that was there (be it from locals or ajaneb). They’ve had knowledgeable people working there at times, and idiots working at other times. These days, it’s mostly the latter. Frequent visitors know who to talk to in order to get what one’s looking for (like Zubi). Tha’er is in between. He knows the popular movies, but it’s incredibly easy to trip him up on anything else (ask for Wes Anderson movies for instance).

But Hummadah is not alone. There are tons of stores all over the city and country, and the majority of people do not necessarily go to Hammudah (but some do go out of their way). You’ll notice that a lot of videos Hammudah sells are actually pirated by ABC, which is up the street in the balad, next to the post office. ABC seems to be much more capable when it comes to downloading, burning, and distributing the latest stuff.

3) We tend to look at IP from a perspective of protecting artists, and therefore creating an environment where they’re able to produce without having their work stolen and distributed, therefore taking money out of their pockets. We tend to look at it from the perspective of the money in the pockets and who has skin in the game: the producer, the director, the funder, the studios, etc. BUT, we never look at the cultural impact, which I think this article makes an attempt at doing but then strayed a bit.

A great deal of Jordanians have been movie buffs since the dawn of cinema. Or at least, since the dawn of Video House – which was the Betamax and VHS version of Hammudah back in the 1980′d and 1990′s. They, and hundreds of other stores that rented tapes were incredibly popular. The block across from Hammudah’s abdoun branch features Future Video, which was also a very popular VHS joint back in the day. Walking in to these places in the 90′s, they were often as packed as Hammudah is on a Thursday night.

What Hammudah and its likes have done, is they’ve simply expanded the selection. We used to request a movie and have to wait weeks for Video House to get it – now, people like Hammudah have it in a matter of hours or days. They’ll download odd movies if they like you, and also if they think they’ll be lucrative (i.e. others will demand them too).

What I wished this article would’ve tackled was the cultural impact of broadening the film horizons of average Jordanians by creating more accessible and cheaper forms of entertainment in a country where entertainment is largely foreign, imported, and, under ordinary circumstances, expensive. Such movie distribution, accessibility, and affordability allow average citizens to be exposed to a great deal of foreign entertainment, which I think has its pros and cons. With the horrendous state of Arab media production the way it is (save for a few good beans), these foreign imports allow for greater cultural exposure, inducing creativity, ideas, innovation that our part of the world lacks and/or doesn’t encourage.

This cultural broadening has also been induced by the rise of MBC’s various movie channels (2, 4, Action, etc) and the rise of other Arab satellite channels, like Dubai One, Top Movies, etc.

I’m not convinced that the only way to protect artists must be through shutting down pirated dvd shops – especially given that it will not solve the larger problems that the authorities and interested parties deem to be a problem to start with. It’s a new age and people will access content freely if they want to. The music and film industry has changed ever since Napster came about, and the rise of P2P, torrents, etc. Shut down Hammudah, people will buy from makeshift street vendors. Shut down the vendors, people will go to the Internet and download. Shut down downloading and they’ll stream, and they’ll burn and they’ll distribute. The industry needs to rethink the way it sells its art – iTunes has done a great job of bridging the gap offering best quality music and video for a small price, and artists have banked on this by creating complementary content for itunes users. Outside the box thinking is required.

In the meantime, given the environment in Jordan, I would prefer the average Jordanian have access to English movies at a discounted rate give the fact that it helps broaden their cultural horizons, induces creativity, spreads ideas, teaches a language, etc, etc.

sorry for the long comment

Munir

Thanks for the feedback Naseem, I wish I had talked to you before publishing!

Yazeed

Hello Munir!! i loved the article and the way you wrote it,, but i have one thing which is that you highlighted Hamoudeh big time!! i am 26 years old and i go to Balad twice a month and i have never been there !! there are hundreds of pirated DVD places. so if i were you i would have been more general and not talking about Hamoudeh in specific. nevertheless loved the article and good luck.
http://www.facebook.com/hosam.dahhan Hosam Dahhan

Really nice article, but closing it down? My friend, 80% of the population can’t afford an original copy. Movies industry are gaining billions and it’s financially stronger than Jordan as a whole country ! Let’s be realistic and not forbid the less fortunate people from one of best cheap entertainment ever found in Jordan…
Guest

While Hamudeh has allowed many of us to watch films for cheap, the business is in fact monopolistic, greedy, and in some instances purpotedly criminal. Zaki of Future Video (Abdoun), and his son, were attacked by a thug (later found to have connections to Hamudeh) who beat them up and destroy the store. Zaki was in hospital for six weeks and his store and car were smashed. This is because he made a decision, that after over 20 years legally renting videos and DVDs and finding he could no longer compete, he would sell pirated DVDs to make end meet.The man who beat him up was caught and then released in the general pardon. Zaki was not compensated, and his health, well-being and business have suffered greatly. If anything, Zaki is the true film buff. From as far back as 1990, he had alternative, foreign films vintage films that no one had heard of, but which he had watched and could expertly recommend. He loves cinema, not only for its commercial gains, but for its artistic value. Sad to say, he is today a shell of the man he used to be, while Hamudeh flourishes. I know your intentions are heartfelt, and you have done a lot of research for this, but I urge you to look at the other side of this story. Perhaps you can get to the bottom of what happened to Zaki and Hamudeh’s involvement.

Munir

Thank you for letting me know about this, it is an unfortunate consequence of black market crime, another reason regulating this sort of thing is important. I will look into it and hopefully write a follow up called “the real film buff”